STRATEGIC PROPOSAL FOR SOFTLOGIC HOLDINGS PLC

Unifying Your Digital Ecosystem

The White-Label SuperApp Strategy for Unlocking Growth and Dominating the Market

Prepared by

Devkart Technologies LLP

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Our Agenda

1. The Digital Opportunity: Market Trends & The "Why Now?" Moment
2. The Solution: A Unified Platform Strategy
3. Core Platform Capabilities: Features That Drive Growth
4. Your Enterprise Partnership: Security, Support, and Onboarding
5. The Path Forward: Next Steps & Investment
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The Market Demands Action Now

The convergence of consumer expectations and technology has created a critical moment for consolidation.

Consumer Consolidation

Customers now expect a single, seamless app for all their daily needs—from food and groceries to retail and services.

The End of High Commissions

Businesses are actively seeking to exit third-party aggregator apps to own their customer data and avoid unsustainable 20-30% fees.

First-Party Data is Power

Owning a direct, unified view of your customer across your entire portfolio is the most valuable competitive advantage today.

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The Solution: Your Branded SuperApp

Our white-label platform enables you to launch a comprehensive, multi-vertical marketplace under the trusted Softlogic brand.

This isn't just another app. It's a strategic asset designed to unify your operations, unlock synergistic growth, and create an unparalleled, ecosystem-wide customer experience.

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Your Platform, Your Way: Deployment & Data

Self-Hosted Solution

Deploy on your own infrastructure—private cloud or on-premise—for maximum control and integration with your existing IT ecosystem.

Complete Data Control

You own 100% of your customer and transactional data. Leverage your most valuable asset without restrictions or third-party access.

Custom Deployment Options

From managed cloud hosting to your private servers, we offer flexible deployment models that align with Softlogic's security and operational policies.

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The Strategic Alternatives

Build In-House

  • ❌ 2-3+ years development time
  • ❌ $2M - $5M+ upfront investment
  • ❌ High execution risk & distraction

Multiple SaaS Tools

  • ❌ Disconnected customer experience
  • ❌ Fragmented data, no unified view
  • ❌ Spiraling subscription costs

SuperAppHQ Platform

  • ✓ Launch in weeks, not years
  • ✓ Fraction of the cost
  • ✓ Unified data & customer experience
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Starting Point:
Dominating the Restaurant Vertical

With Softlogic's strong presence in the restaurant sector, our platform provides an immediate, world-class solution for online ordering and food delivery, serving as the perfect launchpad for your SuperApp.

App screenshot showing a restaurant's food item
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Screenshot of a food outlet's menu list Screenshot of the app's shopping cart

Feature Highlight: Seamless Ordering

Our system is optimized for conversion, featuring a unified cart that allows customers to add items from a restaurant and a retail store in a single transaction.

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Feature Highlight: Unified Loyalty

Build a powerful, unified loyalty program that spans your entire ecosystem. A customer can earn points at Odel and redeem them for a discount at a Softlogic restaurant—a powerful competitive moat.

Screenshot of the app's reward redemption screen Screenshot of the app's loyalty points screen
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Expanding the Ecosystem

Our modular architecture allows you to strategically roll out new verticals, bringing all of Softlogic's brands under one digital roof.

Retail Stores
Supermarkets
Pharmacies
Services & Bookings
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Growth Engine: Marketing & Promotions

Promo Engine

Create sophisticated discounts and flash sales across any or all verticals.

Marketing Automation

Engage users with targeted push notifications and email campaigns.

Referral Programs

Turn loyal customers into advocates with built-in referral campaigns.

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Data-Driven Decisions: Analytics & Reporting

Sales Analytics

Track GMV, AOV, and top-performing products, stores, and verticals.

Customer Insights

Understand LTV, churn rates, and purchasing habits across the ecosystem.

Operational Reports

Monitor delivery times and other key metrics to ensure operational efficiency.

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The Enterprise Promise

Guaranteed Uptime SLA

Our Enterprise plan comes with a 99.9% uptime Service Level Agreement, ensuring your business is always online.

24/7 Priority Support

Around-the-clock support from a dedicated team that understands your business and its unique needs.

Custom Development

Our enterprise team can build bespoke modules and integrations tailored to your exact operational requirements.

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A Partnership for Success: Our Onboarding Plan

1

Discovery

2-4 Weeks

2

Configuration

4-6 Weeks

3

Pilot Launch

2 Weeks

4

Public Launch

Go-Live

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The Investment: Enterprise Cloud Plan

A Predictable, All-Inclusive Partnership

  • ✓ All Live & Upcoming Modules
  • ✓ Unlimited Transactions & Users
  • ✓ Custom Branding & White-Labeling
  • ✓ 99.9% Uptime SLA & 24/7 Support
  • ✓ Dedicated Account Manager

We will provide a detailed proposal with custom pricing following our discovery workshops.

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Your Partner in Digital Transformation

Devkart Technologies LLP

We are a team of marketplace experts dedicated to helping enterprises like yours succeed in the on-demand economy.

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Our Recommended Next Steps

1. Discovery Workshop

A collaborative session with key stakeholders from Softlogic to deep-dive into your specific requirements and define the project scope.

2. Tailored Proposal

Following the workshop, we will deliver a comprehensive proposal, including detailed architecture, timeline, and custom pricing.

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Thank You

Let's build the future of Softlogic, together.

Presented By

Pradeep Saran
Co-Founder and CTO

[email protected]
+91-7829527438

Devkart Technologies LLP